Robinhood X 23XI: Built Different

“Built Different” aimed to turn a sponsorship into a shared narrative. The challenge: connect retail investors and NASCAR fans without forcing it. We framed investing and racing as parallels through powerfully cinematic, social-first creative—wide frames against tight shots, handheld motion blur, a simple script, and rapid match cuts between driver and helmet for fast, high-energy reads. A bold dark-mode world illuminated our Robinhood Neon and united both brands under a challenger mindset.

This integrated campaign required art direction across car and fire suit design and 40+ social assets, fueling anticipation for the racing season.

Senior Director Head of Creative: Carlo Michelangelo Luetto

Creative Director: Isobel Oliphant

Associate Creative Director: Manny Maduakolam

Sr. Art Director: Rachel Newman

Sr. Designer: Amy Kim

Director: Ryan Chun

Photographer: Kaito