Nike Women’s Spring 24: Always On

As Art Director/Designer, I was brought in as an extension of the Nike’s creative team and I assisted in the art direction and design of Nike Women’s Spring 2024 product promo. I worked closely with the Nike brand team and the MOX creative team to curate visuals, guide creatives, and develop decks to pitch internally from concept to full execution.

For Spring 2024, we focused on inspiring and contextualizing the Nike Woman who is versatile and authentic. Always On is about blending lifestyle and performance through unedited styling, docu-style capture, and a cast of CDMX locals + Nike athletes. It’s about breathing life into Nike’s product, being real, raw and open-minded in everything they do...and expanding Nike Women’s expression in everything she does.

In total, we produced over 300 still images and 70 video assets to be used across Nike.com and the Nike App for Women’s Spring 2024 product promotion.

Agency: MOX London

Sr. Producer: Rahily Sutton

Art Director(s): Michaela Krebs and Rachel Newman

Photographer(s): The Posternak Sisters