Nike Women’s Spring 24: Always On

For Spring 2024, we focused on the versatility and authenticity of the Nike Woman, casting CDMX locals and Nike athletes to bring the campaign to life. The result: 300+ still images and 70+ video assets for Nike.com and the Nike App, expanding the brand’s expression in a bold, real way.

I joined Nike’s creative team to help shape the Always On campaign—blending lifestyle and performance through raw, unedited styling and documentary-style capture. Partnering with Nike’s brand team and MOX, I curated visuals, guided creatives, and developed pitch decks from concept to execution.

Agency: MOX London

Sr. Producer: Rahily Sutton

Art Director(s): Michaela Krebs and Rachel Newman

Photographer(s): The Posternak Sisters