Neenah® Paper
Neenah® Swatch Pro™
Neenah® took texture swatches digital, making it easier for print designers to discover the World of Neenah and apply textures to their designs pre-print. Neenah® positioned themselves as Future & Technologically Forward by allowing Design Army to help advertise and position their new Adobe Illustrator App. As Motion Graphics Designer for this project, I co-animated and co-designed the main video campaign along with several Social Media Videos.
Team
Creative Agency — Design Army
CCO & Creative Director — Pum Lefebure
Art Director — Chris Zafeiriadis
Motion Designers — Jason Chae & Rachel Newman
Neenah® Social Media Strategy 2020
Neenah® is a premium paper company whose mission is to provide you with the materials to let your Ideas Lead the way. Neenah® positioned themselves as thought leaders in the paper industry by allowing Design Army to guide and manage their social media accounts for 2020. Our main goal was to create a community around Neenah® Paper. The challenge was to showcase people and connect Neenah® to their everyday life. As their Designer and Social Media Strategist, I worked on the creative strategy and was hands-on in the development of their social media presence.
Team
Creative Agency — Design Army
CCO & Co-founder — Pum Lefebure
Creative Director — Sucha Becky
Social Media Strategist, Photographer, + Designer — Rachel Newman
Copywriter — Mary Devito
Neenah CLASSIC® Promotion: Design Your Life
CLASSIC® is the number one Neenah® brand of papers, with a wide variety of textures and some essential colors. To showcase the paper’s printing capabilities and increase sales, Design Army created the ‘Design Your Life’ Journal. A planner designed for designers to reflect on the past, be in the present, and plan for their futures. No matter where you are in your career, this planner can help guide the course of your future. As social media manager, photographer, and designer, I created the social media strategy in launching the new ‘Design Your Life’ Promo. This included scheduling and managing giveaways, partnerships, and community prompts via Instagram.
Team
Creative Agency — Design Army
CCO & Co-founder — Pum Lefebure
Creative Director — Sucha Becky
Social Media Strategist, Photographer, & Designer — Rachel Newman
