Hinge Not-so Frequently Asked Questions

80% of LGBTQIA+ Hinge daters told us they couldn’t find the resources they needed. To help, we launched Not-so Frequently Asked Questions (NFAQ). A twist on traditional FAQ, this in-app feature tackles the questions queer daters need answered most.

Every drop of NFAQ is a curation of dater-submitted questions, each paired with an influential LGBTQIA+ voice. To spread the word, an ongoing 360 campaign taps our collaborators’ platforms and plants questions and responses around the world IRL.

As Art Director, I focus on bringing the Hinge brand to life with distinction. For NFAQ, this means leading several agencies and teams of talented creatives, spearheading native content creation, and guiding microsite design and development. It also includes capturing nuanced dating experiences and intimate interviews.

↳ Visit the Site

↳ ADWEEK
↳ GAYTIMES
↳ Bustle

Team

Executive Creative Director — Ola Sobiecki
Associate Creative Director — Emily Seitz
Art Director — Rach Newman
Sr. Brand Designer — Matt Jensen
Creative Operations — Matty Yu
Producer — Jiro Kohl

Director of Brand Strategy — Nico Klocanas
Director of Brand Communications — Jarryd Boyd

In partnership with: SSS, Stink Studios, XXIX, Sanctuary Computer, DLA Films, COUNSEL, Thirteenth