Hinge: Hingie Demise ASMR

In 2019, Hinge launched our furry mascot, Hingie, into the world. In an effort to reintroduce them, we tapped into the viral trend of ASMR taking over platforms like TikTok, Twitch, and Youtube.

Each demise is an elevated take on typical ASMR tactics, such as deflating balloons, cutting cake, pushing sand, etc. currently running on TikTok, Instagram/Facebook, Snapchat, and Youtube.

Team

In-House Creative Team @ Hinge

Executive Creative Director — Ola Sobiecki
Creative Operations — Matty Yu
Art Director — Rach Newman

In collaboration with — Estudi