Hinge: Brand Photography

We set out to rethink Hinge’s evergreen photography—moving dating beyond the typical nighttime setting to capture the emotions of a great date. When a date is going well, it feels silly, awkward, fun, and fast—almost like time is slipping away. Our goal was to reflect that energy through authentic connection and playfulness rather than the deep intimacy often seen in dating app imagery.

With blurred motion, wide shots, and close-up portraits, we aimed to evoke the feeling of “I don’t want to forget this.”

Team

Executive Creative Director: Ola Sobiecki

Creative Operations Manager: Matty Yu

Art Director: Rach Newman

Photographer: Grace Ahblom

Agency: Porto Rocha

Production: COUNSEL