Georgetown Optician, a globally recognized eyewear retailer based in Washington, DC, is known for its bold, imaginative campaigns that redefine how eyewear is perceived.

Set in the Quietest Library on Earth, this campaign follows a group of rebels plotting a Silent Revolution—overthrowing a tyrannical “Quiet Guard” using only expressive eyes and subtle gestures.

To amplify the campaign, we launched a digital-first strategy, engaging Georgetown Optician’s community on Instagram.

Team

Creative Agency — Design Army
Director — Dean Alexander

Creative Team
CCO + Co-founder — Pum Lefebure
CEO + Co-founder — Jake Lefebure
Creative Director — Sucha Becky
Art Director(s) — Heloise Condroyer + Gaby Hernandez
Copy/Script — Mark Welsh
Content + Motion Graphics Designer — Rachel Newman
Social Media Manager + Photographer — Rachel Newman
Production Team — Mariela Hsu, Tiffany Palacios, Chazlyn O’Bannon, MJ Minutoli, Matt Francisco