Georgetown Optician is a renowned global eyewear retailed based in Washington, DC. Known for its elaborate creative and innovative ad campaigns. GTO is committed to reimagining the world in which eyewear is viewed.

This campaign takes place in the Quietest Library on earth. A tyrannical “Quiet Guard” keeps watch and punishes for even the slightest sound as library patrons attempt to overthrow him, but are limited to plotting only through expressive eyes and subtle nods. The crew of rebels plot a “Silent Revolution.”

To spread the word, an ongoing digital campaign tapped Georgetown Optician’s community on Instagram.

As Designer and Social Media Manager, I guided and executed the visual direction for Georgetown Optician’s Social Campaign. This included: directing photographer, Matt Francisco, on set for photo and video capture, designing, developing, and scheduling native and paid content.

Team

Creative Agency — Design Army
Director — Dean Alexander

Creative Team
CCO + Co-founder — Pum Lefebure
CEO + Co-founder — Jake Lefebure
Creative Director — Sucha Becky
Art Director(s) — Heloise Condroyer + Gaby Hernandez
Copy/Script — Mark Welsh
Content + Motion Graphics Designer — Rachel Newman
Social Media Manager + Photographer — Rachel Newman
Production Team — Mariela Hsu, Tiffany Palacios, Chazlyn O’Bannon, MJ Minutoli, Matt Francisco