Biophile

Biophile was a Brooklyn-based skincare brand using the science of fermentation to develop highly-concentrated and fully sustainable skincare powered by natural biology. Biophile approached Design Army to create a unique brand identity and visual language that would help them stand out in a crowded beauty market, especially in the field of organic skincare.

Like a petri-dish, labels with die-cut windows reveal the beautiful, potent liquids inside. As photo art director, I worked closely with the Creative Director and Photographer to develop clean, elevated product photography to effectively communicate Biophile’s high performing qualities. The clear glass bottles allow the products to speak for themselves. Backlighting and soft shadows keep the product’s colors at the forefront, and highlight the clarity in their ingredients.

Agency: Design Army

Photo Art Director: Rachel Newman

Photographer: Matt Francisco